A Conditions node checks a value and sends the contact down one of two paths: Yes when it matches, or No when it does not.
Setup
Add a Conditions step, choose the condition type, select a comparison and enter a value where required. Wire both branches to their next steps.
Available condition types
- If user followed me.
- If business follows user.
- Verified on Instagram.
- Followers count.
- Opened a tracked link.
- Contact email or phone.
- A custom field.
Comparisons include Equals, Does not equal, Contains, Greater than, Less than and Has a value. Choose one that fits the data being checked.
Collect the data first
Email, phone and custom fields should be collected or set before the check. Use Has a value when you want to skip a collection prompt for someone whose information is already stored.
Instagram profile conditions are verified when the step runs. Unavailable profile data does not qualify, so provide a useful fallback path.
Example
Trigger → Conditions: Contact email has a value → Yes: send the resource → No: collect email, then send the resource.
An unwired branch ends the path. Test both outcomes so a missing field does not silently strand a contact.