Free planning tool

Instagram Comment-to-DM Funnel Calculator

Model the full path from a qualifying comment to a conversion. Keep each rate separate so a delivery problem does not get confused with a weak landing page.

Assumptions

Monthly qualifying commentsDM delivery rate (%)Destination visit rate (%)Conversion rate after visit (%)Average conversion value ($)

Projected monthly funnel

Delivered DMs: 450
Destination visits: 157.5
Conversions: 7.9
Estimated value: $315

This is a planning model, not a forecast or guarantee. Replace every assumption with measured campaign data. An API-accepted DM is not proof that the recipient read it.

Need the setup process first? Read the Instagram comment to DM automation guide or see the AP3K workflow.